TAG | Developers Handbook | Production Department Setup |
II B. Setting Up a Multimedia Production Department: Equipment
Choosing equipment when setting up a Multimedia Center is not easy but at least equipment is getting cheaper.

The following issues should be considered when choosing equipment:
  • Digital vs. Analog
  • Prices
  • Computer Biases and Compatibility
  • Portability
  • Own vs. renting or sharing
  • System vs. Piecemeal
  • Consumer, Industrial, Corporate,
    Broadcast, or Movie Quality

Equipment Issues

Digital versus Analog (Computers versus Traditional equipment)
Multimedia productions are in transition from analog(tape format) to digital(computer format). Working with digitized images and sounds on computers is easier, more flexible, and more efficient. However, video has so many images that it's currently more cost effective toto use traditional analog equipment (VCRs, camcorders, etc.) Therefore a proper mixture of analog equipment and digital equipment is needed for doing multimedia productions.

Prices: Expensive versus Bargain.
Expensive top of the line items should be avoided because of the rapid changes in technology and frequent price reductions. All equipment should be of comparable quality. For example, a very expensive piece of equipment may have such strict tolerances that it may not accept the signals from medium priced equipment, which in turn may not accept signals from bargain priced equipment. Moderately priced items should give the best mix of quality and cost.

Computer Biases and Compatibility:
Who's better? Mac, IBM, NeXT, Amiga, etc.? In production, what matters is what works best. Different computers have different strengths and weaknesses. Using an eclectic approach will allow production people to capitalize on the strengths of each platform.

Portability:
Whenever possible, purchase smaller and more portable equipment because they get used more and take up less valuable office space.

Own versus renting or sharing:
High dollar items that won't be heavily used should be rented as needed. Partnerships with those who own the high dollar equipment should be sought.

Systems versus piecemeal:
A cheap but complete working system is better than an incomplete expensive system. For example, what good is a great camera if you don't have equipment to edit the videotape it records?

Consumer, Industrial, Corporate, Broadcast, or Movie Quality?
Educational institutions should buy equipment that's commonly used for corporate video productions. This keeps costs down and quality good. Higher quality productions can be done with some help from broadcast productions. The best deal is a digital video editing system (also called non-linear video). The $15,000 price replaces about $100,000 in traditional video equipment. It's much easier to use and more capable.

Equipment List

The next step is what specific equipment should be acquired to equip a multimedia center. You can break down equipment into two categories, traditional and computer/digital

Equipment models suggested can sometimes be replaced with something equivalent, but that's a decision for the Multimedia Developer and not some salesperson to say that it's equivalent. The equipment listed is a guide; Multimedia Developers may have their own preferences.

Also be aware that this list needs updated at least twice a year since new products are coming out all the time. That doesn't mean that something bought this year is obsolete just because something better comes along. The older item still has many years of good use in it. Sometimes you wait to buy, but you can't just keep putting purchases off just because something better will be coming out. It depends when it's coming out. If in the next month, you wait, but if they say next year, it may never get released, so don't wait.

Traditional Video/Multimedia Production Equipment:
Description Model Comment Price ($US)
SVHS Pro-Camcorder JVC GY-X2B 3 chip professional camera 8,500
Hi8 Camcorder Sharp VL-H400 Very light & unobtrusive. 1,500
S-VHS VCR Any with RS-422 Gives access to S-VHS tapes 3,000
SVHS edit system Panasonic 1970's Low cost, simple editing 2,400
Lighting equipment Any portable type A must for quality video 1,000
Time Base Corrector Any with S cable Corrects video signals 1,000
Waveform monitor Any Checks if signal is right 1,100
Studio TV Monitor Any Model 13" or > Allows monitoring of signal 1,000
3 Small TV Monitors Any Model 9"-12" Lightweight & portable 1,000
Microphones Wired & wireless A variety is needed 2,000
Sound Mixers For field & studio 4 and 10 inputs respectively 500
Sound reverb unit. Alesis Microverb Echo, reverb, & sound effects 200
2 tripods Bogen For smooth camera motion 700
Stereo system A component system For Sound monitoring 600
Pad Camera Elmo Video of photos & documents 2,000
35mm Film Camera Has 28-200mm lenses Useful in videos too 600
Slide Projector Any model Slide to video conversions 200
Overhead Projector Any Model Shows computer prints also 300
Subtotal: $24,400

Computer/Digital Multimedia Equipment:
Description Model Comment Price ($US)
Digital Video1 Fast Video Machine Pentium based editing 16,000
Graphics Computer Amiga 40002 Great for animations 3,000
Laptop Computer Mac PowerBook Mac Compatibility & strengths 4,500
Workstation DEC Pentium System MS-DOS/Unix/NeXTstep compatib 4,500
Scanner Any 300dpi+ Digitize photos & OCR 1,000
Laser Printer 600dpi Postscript For paper/transparencies 1,400
Cartridge drives Zip,Syquest,etc Image storage & transfer 1,500
Dye Sub. Printer Techtronics 4400 Prints/transparencies 7,900
Midi synthesizer Proteus F/X Computer controlled instruments 600
Midi Drum Roland drum machine Drum sounds for Midi music 250
Image software Photoshop Paint & Image processing 500
Animation Software Dpaint V Paint and 2D anim software 120
Image processing AdPro 2.5 Batch processing of images 250
Presentation Software Scala Integrates sound & graphics 330
3-D software Virtus & others 3-D modeling and rendering 550
Midi software Any Music composition software 250
Subtotal: $41,150

1. Includes two 9 Gig drives + tape backup
2. May be hard to get

Total of both categories: $65,250

Supplies:
Of course, there's a need for desks, cables, disks, paper, adaptors, extension cords, videotapes, etc. Also, there's always some small piece of equipment or software that'll be needed. You should figure about $10,000 a year on supplies and miscellaneous small items.