INSIGHT (Materials Tracking)
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BRIEF DESCRIPTION OF TOOL
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Computerized system to record and track progarn information 
that is requested on the telephone and in person by 
potential students. The system also records the volume of 
student traffic in the Career and Educational Planning 
Center.

IMPORTANT FEATURES OF TOOL
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+ Prevent duplicate mailing of materials and publications.
+ Consolidate all materials requested onto one mailing 
label.
+ Timely distribution of materials requested.
+ Effective recruitment tool.
+ Cost savings. Reduces postage costs.
+ System driven. Maintains dates for individual as well as 
bulk mailings.
+ Provides weekly and monthly reports.
+ Ability to create permanent marketing files (e.g, Business 
& Industry; H.S. Counselors
+ Compare the number of people information is sent to versus 
the number of those that actually enrolled.

WHO WOULD USE THIS TOOL?
------------------------

Direct Usage: Information/marketing staff, advisors, 
division secretaries, computer operations

Indirect Usage: Faculty, administrators, marketing 
committee, institutional research staff

HOW DOES THE TOOL  SUPPORT EFFECTIVE AND LEARNING?
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Creates effective marketing programs, facilitates 
recruitment and needs analysis, provides data for program 
planning, allows for tracking of students from entry through 
completion, creates database for timely followup of 
potential students, analyzes trends to project increases in 
program application

CONTACT PERSONS 
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Jim DeVere, GWCC               392-5210
Arlene Titus, GWCC             392-5025
Cyndi Clement, GWCC            392-5027
Madge Valladares, GWCC         392-5199
Mark Moehling, GWCC/Training   392-5215