|
a branch of
ocotillo central
Presentation 2...
Notes and links
Ocotillo TV
about
forums
Forum 2
§ notes 1 2 3
reactions
discussion
resources
teams
outcomes
See Also:
Maricopa Strategic Planning
Retreat 2002
Upcoming Forums
(all forums...)
New Resources
(all resources...)
|
Into the Future: What is IT?
Presentation 2 Notes
Diana Oblinger
February 26-27, 2002
Below is the presentation outline exported from the PowerPoint file with reference web links added.
Questions to Ask
- Does this support one of Maricopa's goals?
- What tools will be required?
- What value does it bring to the district's constituents?
Content Collections
Active Learning
- Volcano Lab (Simulation)
- SkillsSoft
- Learning Communities
- International community of education professionals
- Professional development
- Informal collaboration
- Plan projects
- Participate in discussions
- Share resources
Reflecting and Recording
- e-Portfolios
- Purpose of e-portfolios:
- Record of student achievement
- Integrated advising system
- Benefits:
- Students evaluate their own work as mid-course audit and reflective assessment
- Establishment of benchmarks for proficiencies
- Advisors and faculty have instant access to proficiencies of students
- Students graduate with complete documentation
Relationship Management
- Premise
- The world does not run on information; the world runs on relationships
- Information enables us to have different relationships
- Relationships build the community
- Customer Relationship Management
- CRM is a customer-cemtric strategy
- Get closer to customers at every point of contact
- Build long term relationships
- Maximize the value of the relationship
- Principles
- All value is ultimately derived from customer value (student, faculty, donor)
- Acquiring a new customer is five times more costly than holding onto an existing one
- The longer you hold onto a customer, the more valuable they are
- CRM for Higher Education (Mark Milliron, League for Innovation)
- Learner-relationship model
- How are students brought into the institution?
- How do students learn?
- How do the receive services?
- Components of CRM
- Operational CRM
- Automation of integrated front-office processes and touch points
- Student services
- Recruitment
- Registration
- Involves multiple, interconnected delivery channels
- Integration of front- and back-end systems
- Analytical CRM
- Analysis of data to enhance performance
- Needs analysis
- Quality of service analysis
- Campaign analysis
- Analytical technologies include:
- Data warehouse
- Data mining
- Advanced decision support and reporting
- Collaborative CRM
- Application of collaborative technologies to facilitate interaction
- Email
- Conferencing
- Real time chat
- Interactions are facilitated between
- Customer and organization
- Among members of the organization
- Among customers
- Goal is to increase customer contacts and retention
- Enrollment Management
- Integrate touch points
- Face-to-face recruiting days
- Web resources
- Direct mail
- Call in
- Integrate and coordinate messages to students
- Weighing of prospects and finding the "best fit"
- Sharing data with departments and other units
- Learning from the data
- Student Retention
- The first 6 weeks are critical
- Early connection with the community
- Send/receive information when needed: publish and subscribe
- Data mining can determine what works with specific populations
- Lost tuition revenue can quickly exceed $1 M
- Human losses are unknown
next: Presentation 3 Notes
|
