|
|
|
In an interesting study, Goldberg had 40 college women evaluate papers written by professional people from six different fields.
Goldberg manipulated the sex of the author (independent variable) of the articles by applying female names to some and male names to others. Each subject then evaluated the paper regarding the author's competence, persuasiveness, professionalism, etc. (dependent variable)
Results indicated that even though the articles were exactly the same in every respect, if the article bore a man's name, the women consistently rated the article more valuable and the author more competent than if it bore a woman's name. This finding held even if the article came from a "womans" field.
| See More Examples >> |