You've just exited the elevator on the 11th floor of a modern skyscraper in the middle of Silicon Alley. Beyond the glass doors is your destination... studio 1151 entrance the place you've heard is the key player in the web media development biz. They say that once you learn the methods of the Studio, you are almost guaranteed to learn to work in the team environment, to effectively communicate ideas, and be a top-notch producer of creative content on the web.

A constant stream of energetic people, usually in groups, come and go, carrying strange electronic devices or clutching large scraps of papers filled with concept sketches. They all bubble with focussed enthusiasm... and they sound like they are having FUN doing hard work...

Holding back your breath, you nervously press the glass doors to enter studio 1151 and begin with the Studio Guidebook ... but watch your step! There are still offices being built, the floor is unfinished, and construction workers scurry about carrying a wide assortment of HTMl tags...